100% ETHICALLY SOURCEDSMALL BATCH ROASTED

Make your cup
feel like Velvet.

There is no single “correct” way to brew Classic Velvet. Start with a reliable ratio, use good water, then adjust one variable at a time until the cup tastes right to you.

Start simple.

Fresh coffee, clean water and consistency will improve your cup more than complicated equipment.

For most filtered methods, a useful starting ratio is roughly 1 part coffee to 16 parts water by weight. From there, make it stronger by using a little more coffee or weaker by using a little less.

Use water that tastes good on its own and avoid boiling water sitting aggressively on the grounds. A temperature in the neighborhood of 195–205°F is a common starting range for medium roast coffee.

Velvet Roast coffee prepared in a beautiful marble and brass kitchen at golden hour

Technique matters. So does how the moment feels.

A scale, a grinder and good water can improve consistency. But the point is still simple: create a cup you want to sit with for a few minutes.

Choose the texture you want.

01 · DRIP

Balanced & effortless

Drip brewing is the everyday home base for Classic Velvet. It tends to show the blend as intended: smooth, sweet and balanced.

Coffee30 g
Water480 g / ml
GrindMedium
02 · POUR OVER

Clear & aromatic

Pour-over can give the softer citrus and aromatic side of the blend more space while keeping the chocolate and toffee foundation intact.

Coffee25 g
Water400 g
GrindMedium-fine
03 · FRENCH PRESS

Round & full-bodied

Immersion brewing emphasizes body and can make the cocoa notes feel especially plush.

Coffee30 g
Water480 g
GrindCoarse
04 · ESPRESSO

Dense & chocolate-forward

Espresso concentrates the blend. Use these numbers only as a starting point; every machine and grinder behaves differently.

Dose18 g
YieldAbout 36 g
TimeAbout 25–32 sec

Change one thing at a time.

If the cup tastes thin or sour

Try grinding a little finer, increasing brew time, or using slightly hotter water.

If the cup tastes dry or overly bitter

Try grinding a little coarser, shortening brew time, or reducing water temperature slightly.

If the cup tastes strong but good

Dilute it with a small amount of hot water rather than immediately changing every brewing variable.

If it tastes good

Write down what you did. Consistency is what turns a good cup into your cup.

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